Are you struggling with where your next client will come from?
Would you like a method to generate regular lead flow without using paid advertising? One that's predictable, systematic, repeatable?
You would? That's great, then read on...
Consistent lead flow is the lifeblood of any and every business. And often, the cycle of things is that you run around like a headless chicken trying to find the next client. When you do, you stop looking for the next client.
Then you rinse and repeat.
The Feast & Famine method of finding and filtering clients.
You need a client now - they have a pulse - you'll do.
It's a horrible way to live.
I've done it - you've done it - heck you might still be doing it.
The good news is that all you need is a simple systematic approach to find filter and sort clients.
Without spending all day doing it.
Without doing high-pressure sales.
Without taking clients on that are effectively useless - who don't value what you do.
A system that is:
- Simple to follow
- Takes little time to do every day
- Is repeatable
- Reliably drives clients through your door
...the right type of clients
Imagine having enough client prospects so that you get to choose who you want to work with...
Pick the cream of the crop.
Increase your prices
It is such a liberating and freeing place to live.
This is one way you can do it - Talk to people.
Revolutionary, right? But it doesn't matter whether it is B2C or B2B - people buy people. You will never get to the sale without having a conversation.
This is how you start a conversation with the right people.
Step 1 - Find your perfect client.
You have to figure out who your perfect client is. Then find a bunch of them. Where do they hang out?
LinkedIn is a great place to do this. Just about every time, you can find a list of 800-1000 people who are absolutely your perfect client.
Step 2 - Start a conversation with them.
You can connect directly with those people on LinkedIn (or your preferred platform).
Start a genuine conversation. Ask them questions.
...just like you would in a real-world conversation.
Assuming you're doing it right and your profile is looking great to promote the thing you do. (i.e., it is not looking like a resume)
Then, you will get asked about what you do, just like a real conversation. This is when you can state simply and clearly what you do and who you do it for.
Step 3 - Follow up with a leading question.
After you have stated what you do and who you do it for, ask them if they know 1-2 people who might need this.
There is a good chance that they will say - "actually I do" - or they may actually suggest 1-2 people for you to speak with.
Either way, you win, and it's a soft way to start a sales conservation without being an absolute clown about sales.
Do this for 30 mins every day.
1 - Start new conversations
2 - Catch up with existing conversations
The lead flow continues daily.
It's predictable and repeatable, and it works.
Starting 20 new conversations every day like this can generate 3-5 new sales calls every week.
What would that do for you and your business?
Amazing, right? Now go do it!